Paul Griffiths 

Fashion designer, record label boss, party host and cult hero.

This Manchester based 23 year old entrepreneur Paul Griffiths ticks all of the above. 

He is the founder of Babycakes clothing, an international phenomenon that boasts online sales over £1million a year.

Babycakes is more than a clothing company, it's a creative platform for today's youth culture, with a record label and sold out parties around the world.

Babycakes began as a bedroom project that catapulted Paul into the spotlight within months of the first t-shirt design going to print.

The webstore www.bbycks.com now attracts over 20,000 visits a day and Paul is credited with the reinvention of emo and punk as his designs add colour and fun to the alternative scene.

A Babycakes shop in London will be opening in Shoreditch in August 2011.