Alex Sim-Wise

Officially the sexiest redhead since Jessica Rabbit, 25-year-old Alex – Sim-Wise to her friends – has a list of superlatives to her name: FHM Student of the Year, Playboy UK Cyber Girl of the Year and now official Agony Aunt for MySpace’s new Scene Junkie launch. The popularity of Sim-Wise’s MySpace page (www.myspace.com/alexandramodel), and her widely read blogs led to the world’s largest social networking site running banner ads on their homepage, and increasing her fan base by about 500 people per day.

When she’s not imparting occasionally frivolous, but always entertaining advice, Sim-Wise writes a monthly – slightly insane – column for men’s magazine Front and has presented her own – slightly insane – tv show, In Bed With Sim-Wise on SUMO.tv, a collection of user-generated clips and trademark Sim-Wise madness that proves she’s a broadcasting natural. Having already ventured behind the decks for Front’s monthly club night at the Purple Turtle in Islington, Sim-Wise has now been bitten by the DJ bug and intend to fill dancefloors around the country to the sounds of old skool rock, indie and electro/French house. A sexy girl with a cool record collection into the bargain.

Alex now also presents a gadget section on Greg Jame's show on Radio 1 and is a presenter for Attack of the Show.