Lou studied Fashion Design at the London College of Fashion where she found her passion for hair and make up which, in turn, led to her assisting renowned hair stylist Benjamin Mohapi. It was not long after this that she was snapped up by the glam team on ITV’s X Factor where she was a full time member of the hair team. From here Lou moved into celebrity grooming, overseeing Olly Murs’ personal hair and make up design at the launch of his solo career.
After working with Olly, Lou began a five year adventure with One Direction as their primary hair and make up stylist, from touring the world to international TV appearances and gracing the front cover of magazines such as GQ, Lou still works closely with the individual members of the band.
As well as strong grooming credentials, Lou has had editorial work featured in Vogue, GQ, Miss Vogue, Glamour, Cosmopolitan and Wonderland to name but a few. She has also had her own book published, ‘The Craft: DIY Hair & Beauty’ – a guide to how to style up your own look from home.
Lou has worked with many international brands including Fudge Urban’s street line of hair products and has recently worked on a series of videos for Maybelline, Con Air, and Vogue UK, creating how-to videos for wide-reaching social media campaigns. She has hosted Facebook Live content for Grazia and interviewed Kendall Jenner for Cosmopolitan.
IN 2015 she was appointed as Elle magazine’s beauty columnist under the title ‘Beauty Extremist’ where she documents her unique and cutting edge experimentation in hair, skincare and make up.
Lou also works as a director of Bleach London, which is the world’s first hair salon to focus on colouring rather than cutting. Bleach has sold over £10 milllion worth of product globally and is sold in over 1200 retail spaces in the UK. 2017 will see Lou launch the Bleach London make up range.
Lou’s social media following is strong, with over 3 million Instagram followers and 2 million Twitter followers. She says that she aspires ‘to look like I’ve been up all night, preferably in a sweaty club, partying with Kate Moss.’